Creative Collaboration

Trend is Not Our Destiny

Collective Knowledge

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Charles Sparks + Company is a leading interior design and consulting firm, specializing in retail store design and planning. Since our founding in 1989, our continuing goal is to effectively orient, engage, inform—and ultimately persuade action to purchase. Applying a multidisciplinary approach, our integrated interior designs set the stage for the optimal consumer experience.


Our design approach is based on the idea that good design is central to creating powerful retail experiences.

We strive to introduce new vitality to every retail space we design. Not only is the store commercially successful, it also becomes a place for reflection and celebration.

We believe that trend is not our destiny. The best solutions are those that are rooted in timeless design and lasting quality. Above all, we pay attention to how today's consumers live, work, and play.


Our most important asset is our people. Our experienced and talented interior designers envision a variety of options, and then execute the best among them.

We believe that knowledge gained during each design process builds a solid platform for the discovery of new opportunities. Consequently, our adaptive process goes beyond merely identifying solutions to immediate problems. We encourage continuous collaborative inquiry and exploration, to create a synthesis of ideas.

Our vigorous work sessions take place in a studio environment, where we seek new sources of inspiration. To attain fresh insights, we often look to unexpected sources in art, theater, special effects, new technologies, architecture, music, fashion, and other market innovators. This flexible approach means that we are able to move beyond merely addressing immediate problems; we devise extraordinary retail design solutions.


Each interior design project presents its own unique challenges and complexities. With every client partner, our approach is collaborative, because we know that collective intelligence is important. Our continuously adaptive process applies best-practice methodologies to cultivate original insights, knowledge, expertise, and leadership. As a result, we create extraordinary retail stores that are recognized as among the most successful.

Client List

Adler Planetarium

Akron Art Museum

Al Tayer Group

Ambassador Cards

The Art Institute of Chicago

Baltimore Museum of Art

The Barnes Foundation

Best Buy

Binney & Smith

The Blanton Museum of Art


Chicago Botanic Garden

Cleveland Museum of Art

Colonial Williamsburg

Contemporary Jewish

Country Music Hall of Fame
and Museum

Custom Companies

de Young Museum

Dominick's Finer Foods

DuPage Children's Museum

Duty Free Shoppers
(DFS Galleria)

Famous Liquors

Fannie May Candies

National Corvette Museum

The Farmers' Museum

The Field Museum, Chicago


Georgia O'Keeffe Museum

The Getty Center Museum

Hagadone Corporation

Hagkaup hf.

Hallmark International

Harvard Art Museums

Hollywood Bowl

Illinois Holocaust Museum
& Education Center

Isabella Stewart Gardner

Jefferson National Parks

Jamestown Visitors Center

Kaehler TravelWorks

Kennedy Space Center
Visitors Center

Kimbell Museum of Art

LA Philharmonic

LaFayette 148

Lincoln Park Zoo, Chicago



Mark Shale

Marshall Field's

May Company

Milwaukee Art Museum

Miss Jackson's

MoMA Design Store

Myriad Botanic Garden

Nasher Sculpture Center

National Corvette Museum

Neiman Marcus

The Nelson-Atkins
Museum of Art


Nykaup hf

Obama Presidential Center

Omni Superstores

One Vanderbilt


Paul Stuart

Philip Morris

Ravinia Festival


Saint Louis Art Museum

Saks Fifth Avenue

San Diego Zoo

Sara Lee

Shaw's Supermarkets

Spertus Institute


Target Greatland


United Audio Centers

Universal Studios

Urban Retail Properties

Virginia Museum of Fine Arts


Westbrook Corporate Center

Wisconsin History Center